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The Lookout Branding, signage and 360° tour

Exeter Business Park

LHC’s Graphics & 3D Visualisation team were commissioned to design a brand identity and usage guidelines, a 360° Panorama interior tour and signage strategy for The Lookout.

The Lookout, designed by the architecture team at LHC Design, is a new two-storey office building which will be the latest addition to the Exeter Business Park close to Junction 29 of the M5.

The 710 sq m building received planning consent in September 2017 and is being developed by Summerfield Developments and marketed by Alder King and JLL.


Summerfield Developments


Graphics, Interior Design


Commercial, Workplaces


As part of the graphics scheme, LHC Design were asked to create a Design Code to govern interior and exterior signage throughout the site.


The team created an 360° Panorama Interactive Tour as a sales tool for the agents to market the building, together with a more traditional printed brochure. Click ‘sun shapes’ to enter the building and walk through.





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